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A company’s website is the most basic form of a company’s web presence and is a must have in today’s business environment. It also serves as an online storefront and acts as the face of the business’s brand and message to the world. If a company has one thing, it should be a professional and audience-appropriate website. It may be that your website doesn’t serve its purpose. With the constant changes happening online, you want to ensure that your website is adapting appropriately.
SOCIAL MEDIA PRESENCE
The next evolution in a company’s web presence typically comes in the form of its social media channels. A business today will typically have a Facebook page, and many companies are taking advantage of Twitter profiles, Pinterest profiles, and other numerous social media sites to promote their web presence and overall brand. Because these platforms are free, it typically makes sense to jump on board and reach a wider audience.
SEARCH ENGINE PREVALENCE
Another aspect of a company’s overall web presence is its prevalence on search engine results pages (SERPs). Since Google’s search algorithm takes into account many factors, including relevant content and popularity, your website’s ranking on Google is a good indicator of how strong your web presence is. Lockdown appropriate keywords in your area by implementing a strong search engine optimization campaign.
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