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Does Your Company Need A Website?

A Website From I4 Advertising Agency

Only you can determine if your company needs a web site. While making the determination, you want to consider that a web site is multi-functional, and is a communication tool — not just an advertisement. If your business is organized, all of your clientele is local, and you have a back-log of customers waiting to be serviced —and you can handle that service effectively — you may not need a website.
If you often wish you could communicate effectively with a broader range of clients / customers, publicly post answers to frequently asked questions, attract new customers, break in to new markets and take the market share from your competitors — then a website is a MUST!
A web site is like your giant public bulletin board where people can get information on how to find you, where you are located, what you have to offer, why your service is unique, and what’s new in your company. It also is easily updated and changed frequently, and is a communication forum through which your customers can communicate back to you with questions, concerns and feedback on their needs.
Your current customers may not use the computer much — that is possible.
These percentages have NEVER decreased. It is likely that they will continue to increase. A website keeps you in sync with this trend.
Another interesting statistic:
The fastest growing sector of the American population getting computer literate is between the ages of 50 and 75. This sector also includes those with the highest percentage of disposable income. A website helps you target that using population.
Another thing to think about – 75 years ago, the American population felt that the telephone was an expensive luxury and not crucial to business growth. That sentiment continued for 30 years. As social communication trends changed, and expenses decreased — businesses changed to insure profitability. Use of the Internet will only increase in the next ten years.
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