SEO SEM SEA Experts can be found at the i4 advertising agency
located in the Metro Orlando Area of Florida
and our experts handle search engine optimization
What is Search Engine Optimization?
For most businesses, a website just is not enough to compete. SEO is a digital marketing concept specifically geared towards achieving higher search engine rankings. For businesses in Philadelphia, the suburbs, and anywhere across the nation, SEO has become a vital part of the digital marketing strategy. It is a long-term commitment for obtaining organic traffic for websites, as opposed to pay-per-click advertising.
Fresh content, a well-designed website, a willingness to provide value for customers, and a few other things are all that’s needed for an SEO campaign. We start campaigns with a thorough analysis of your goals, budget, competitors, target markets, historical data, social media presence, and other aspects to form a strategy. It’s important to remember that SEO is a long-term strategy. But it’s worth the investment!
Engage With Your Community
As a rule of thumb, your digital presence should reflect your physical presence. With this in mind, a local SEO campaign’s main focus is enhancing your brand’s awareness and throughout your community. It’s important to note that local SEO is different than traditional SEO. While the on-site practices are generally the same, the research phase is where the two services really differentiate themselves. When conducting a local campaign, we take a look at your close competitors. Often times they are on the same block as you! This highly competitive landscape is the true test of a strong SEO campaign.
When you decide to begin an SEO campaign for your Metro Orlando Area business, we don’t look to just drive traffic to your website because we know that is not the only indication of success. A broader view of your presence allows us to monitor your social media impact, manage your reputation across directory websites, and engage with your existing clients via email marketing. This wide view enables us to leave no stone unturned and make sure that your impact is being felt in your local community.