SEO Search Engine Optimization Experts | i4 advertising agency
located in the Deltona – Metro Orlando Area
What is SEO Search Engine Optimization?
For most businesses, a website just is not enough to compete. SEO is a digital marketing concept specifically geared towards achieving higher search engine rankings. For businesses in Deltona, the suburbs, and anywhere across the nation, SEO Search Engine Optimization has become a vital part of the digital marketing strategy. It is a long-term commitment for obtaining organic traffic for websites, as opposed to pay-per-click advertising.
Fresh content, a well-designed website, a willingness to provide value for customers, and a few other things are all that’s needed for an SEO campaign. We start campaigns with a thorough analysis of your goals, budget, competitors, target markets, historical data, social media presence, and other aspects to form a strategy. It’s important to remember that SEO is a long-term strategy. Our company president, Ed Pisani Jr, strongly believes in this because he knows it’s worth the investment!
Engage With Your Community
As a rule of thumb, your digital presence should reflect your physical presence. With this in mind, a local SEO campaign’s main focus is enhancing your brand’s awareness and throughout your community. It’s important to note that local SEO is different than traditional SEO. While the on-site practices are generally the same, the research phase is where the two services really differentiate themselves. When conducting a local campaign, we take a look at your close competitors. Often times they are on the same block as you! This highly competitive landscape is the true test of a strong SEO campaign.
When you decide to begin an SEO campaign for your Metro Orlando Area business, we don’t look to just drive traffic to your website because we know that is not the only indication of success. A broader view of your presence allows us to monitor your social media impact, manage your reputation across directory websites, and engage with your existing clients via email marketing. This wide view enables us to leave no stone unturned and make sure that your impact is being felt in your local community.
Search Engine Optimization
Search Engines like Google, Bing, Yahoo, Ask, etc. are a great source for organic website traffic. Search engine optimization has become even more important as many clients are turning to the Internet to find more clients. Typically called organic listings, organic search engine results appear on the left-hand side, 10 per page, in most search engine result pages. They are usually below the top 3 pay-per-click ads. Paid for traffic are the first 3 results and 10 results listed down the right-hand column. The higher your results are, the more clicks you get. The more clicks you receive the more phone calls you get. More calls translates to more sales.
Keyword Search Optimization
Pay-per-click traffic is quickly becoming very expensive as companies out bid each other. This drives the cost of keywords higher and higher. Simply bid high enough per keyword and you find yourself near the top. This makes managing your pay-per-click campaign even more important. It is a good source of leads if you know what you’re doing. When you make mistakes, the cost quickly rises. We can manage your pay-per-click advertising and get great coverage without having to spend your entire budget for advertising.