Reason #1: It’s the foundation of all your marketing efforts.
Many of the people from these sources will go to your website to find out more about you. Without a website many potential customers will never be able to find out anything about your business. Most importantly, however, with a website you can capture these customers into what we call remarketing lists and continue to market to them for up to a year. I’ve written several posts on my blog about the effectiveness of using remarketing. And remarketing is very important when you consider that only 10-15% of your customers will convert to leads on the first visit to your site – without it you don’t have much of a chance to close the sale.
Reason #2: Customer Service.
Customers can get many of their questions answered without calling you. You can have pages with FAQ’s, directions to your location, recommendations, and testimonials. Plus if you have forms on your site customers can just submit their questions which enables you to answer when you have available time.